About

Saina Atrchian is a Vancouver-based Creative Producer, Live Event Director, and Concert Manager whose work bridges music, fashion, and visual storytelling.

With over four years of experience leading large scale concerts, festivals, and cultural events, she has produced more than 40 shows across Canada’s top venues, securing over $120,000 in sponsorships and breaking records such as 1,400 ticket sales in a single day for a cultural film screening.

Her career began in visual media and fashion, where she worked as a senior editor and creative producer with Arc’teryx and Oak + Fort, crafting high-end campaigns, e-commerce visuals, and branded films. This background sharpened her aesthetic eye and storytelling ability, which she now brings to stage productions, ensuring that every performance is not only seamless but also visually striking.

Recognized with the President’s Media Award in 2018 for her experimental filmmaking, Saina was also among the first Iranian women in Canada to direct music videos. Today, she combines that pioneering spirit with her leadership in live events, collaborating with world-renowned DJs, musicians, and cultural organizations.

Driven by her own journey as an Iranian woman in Canada, Saina is deeply passionate about representation and innovation. She continues to create spaces where music, fashion, and culture collide — not only amplifying underrepresented voices but also proving that women can redefine leadership in live entertainment. Her work sets new standards for inclusivity and creativity in Canada’s music industry, inspiring the next generation of immigrant women and cultural visionaries to follow their dreams.